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Broadband, Phone & TV

Ireland one of the most expensive countries in Europe for broadband

Ireland one of the most expensive countries in Europe for broadband
Daragh Cassidy

Daragh Cassidy

Head Writer

New research reveals that Irish consumers pay significantly more than our European counterparts for broadband and almost double that of the UK!  

A new study today from Cable.co.uk has revealed that the price of broadband in Ireland is among the most expensive in Europe. 

With an average price of just over €50 ($57.32) a month for a fixed-line broadband package, Ireland was ninth most expensive out of the 45 European countries and territories included in the study and ahead of traditionally expensive places like Sweden, Denmark and Luxembourg.

The study analysed data from 3,095 fixed-line broadband deals in 206 countries worldwide between 28 November 2019 and 8 January 2020 with 15 price packages being measured in Ireland. 

On a worldwide basis, Ireland fares a little better, coming in as the 74th most expensive country in the world (out of 206) but still dearer than most developed countries.    

The results in detail

Perhaps surprisingly, war-torn Syria currently offers the world's cheapest fixed-line broadband, with an average monthly cost of just $6.60 per month, closely followed by Ukraine on $6.64.

Eritrea is the world's most expensive country to get a fixed-line broadband package, costing a staggering $2,666.24 per month on average. This is followed by Yemen on $2,466.67.

Within Western Europe, out of 29 nations studied, France is the cheapest, with an average broadband cost of €24.99 per month, followed by Germany (€25.82) and Andorra (29.33). The UK came in sixth cheapest (and 71st cheapest worldwide), with an average cost of £27.50 per month, or around €32 - almost half that of Ireland! 

In North America, Canada offers the cheapest broadband on average (around €33 a month), coming in 50 positions ahead of the United States globally, where it costs consumers $50.00 or around €45. Greenland provides the most expensive packages in the region with a hefty average price of $163.68 per month.

If good quality cheap broadband is your thing, then Sub-Saharan Africa is the place to avoid. It fared worst out of all the regions covered with all but six of the 35 countries in the region sitting in the most expensive half of the table, 17 in the most expensive quarter! 

Despite significant year-on-year ups and downs in broadband pricing in various countries around the world, the average price of a broadband deal globally has fallen by almost 20% since the end of 2018, from $58.22 to $46.59 or around €41 a month.  

Rank

Country

Cost per month

1

Syria

$6.60

2

Ukraine

$6.64

3

Russian Federation

$7.35

4

Romania

$8.15

5

Belarus

$9.87

6

Bhutan

$10.42

7

Iran

$10.50

8

Kazakhstan

$11.10

9

Lithuania

$11.14

10

Vietnam

$11.23

71

UK

$35.71

113

Australia

$48.35

119

United States

$50

133

Ireland

$57.32

You can download the full data set, along with further insights, a detailed research methodology, and various graphics and interactive tools here.

Not just about cost

When it comes to broadband price is just one feature. Arguably, what’s more important is the speed. It’s all well and good having broadband that’s cheap as chips but if your connection is too slow, then is it even worth it?

Well thankfully the report takes this into account by calculating the cost of fixed-line broadband in each country per megabit per month to get a better gauge of value for money. 

On this metric Ireland fares a lot better, coming in at 40th best value worldwide, and significantly ahead of the UK, meaning although the cost of our broadband is above average, the speeds on offer tend to be faster also.  

Rank

Country

Cost per Mb

1

Andorra

$0.09

2

Russian Federation

$0.09

3

Sweden

$0.12

4

Bulgaria

$0.16

5

Jersey

$0.17

6

Chile

$0.19

7

South Korea

$0.20

8

Portugal

$0.20

9

Latvia

$0.20

10

Thailand

$0.22

27

United States

$0.26

40

Ireland

$0.44

82

UK

$1.07

91

Australia

$1.73

Commenting on the findings of the research internationally, Dan Howdle, consumer telecoms analyst at Cable.co.uk, said:

“The price of fixed-line broadband globally continues to fall, while speeds continue to rise. In our worldwide broadband speed comparison, released in July of last year, similar disparities were apparent to those seen here. The countries with slow, patchy broadband infrastructure that supplies only a fraction of the population tend to be the most expensive. Likewise, those with exceptional, often full-fibre (FTTH) infrastructure supplying the majority of the population tend to be the cheapest, if not in absolute terms, certainly on a cost-per-megabit basis."

Not happy with the price of your broadband?

How does the cost of your broadband measure up in comparison? If you’re not satisfied, it might be time to shop around for a new provider. You can compare and switch providers quickly and easily right here on bonkers.ie.  

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