Sticking with a reputable trader is probably one of the best ways to ensure you don’t get scammed while shopping online.
So how do you know if a trader is reputable?
Look for things like an easy-to-find customer service number or email address for a start. Once you’ve found the details, give the business a call or pop them an email to try suss them out.
Sites with bad spelling and grammar errors are usually a giveaway that all is not right.
And try find out where the company is registered. However don’t assume that a website is registered in a particular country based on its web domain, for example “.ie” for traders in Ireland. The website a business trades from online is not always the country it is registered in. This is important because your consumer rights will depend on where the company is officially registered. If this information is not clearly available, consider shopping elsewhere.
Finally, sites with intrusive ‘pop-ups’ are often ones to be wary of.
Trust Pilot, Google Business Reviews and Feefo are great ways of finding out what other shoppers’ experience has been.
Shops with poor reviews should obviously be given a wide berth.
However, do take the time to read all the reviews online properly to find out what the issue is exactly.
For example a company may get bad reviews because delivery is a bit slow. But that doesn’t mean the business is unreputable and to be avoided at all costs - it just means you need to give yourself plenty of time for delivery.
When paying online, look for ‘https’ in the URL bar or a padlock symbol – this indicates a secure internet connection and means that the payment information you send is encrypted and therefore less likely to be stolen.
And don't disclose any personal information that is not necessary to complete a financial transaction online.
If you’re a customer of Revolut, remember that it offers a great service to help with shopping online safely - disposable virtual cards.
At the click of a button you can create a brand new ‘virtual’ card within the Revolut app, which you can use for one-off purchases online. The card details then automatically expire and your virtual card is destroyed as soon as you’ve used it so even if the website you have shopped with turns out to be dodgy, at least the scammers won’t have access to any more of your money or be able to sell on your card details.
And to make things even handier, a new disposable card will automatically be generated for you as soon as your card has been used and destroyed.
And don't worry about refunds - if you return something the money will automatically be credited onto your main physical card.
If you’re buying within the EU you have consumer protections which you may not have with a site elsewhere.
For example, by law, you have a 14-day cooling-off period on most goods bought online. And this applies from the date you receive the goods - not from when you make the order.
Under this rule, you don’t have to give any reason for wanting to return your goods, however you may need to pay for the return of the goods yourself.
Some goods are excluded from the cooling-off period however. These include:
If you want to return your goods, you are then obliged to a refund within 14 days. However, for physical goods, a retailer is allowed wait until they have received back your goods before processing your refund.
Even if shopping within the EU, read the terms and conditions and delivery information carefully before buying. Also, check what the returns policy is in particular.
As mentioned above, you have a 14-day cooling-off period but some sites might make you arrange and pay for the return of goods yourself.
If shopping outside the EU, and this includes the UK now, be mindful of VAT and customs duty.
It can be quite tempting to buy certain goods like phones and laptops on American sites, for example, as they can be up to half the price sometimes, however you could be liable for VAT and duty on the goods you buy.
For example, when shopping outside the EU, all online purchases over €22 will be liable to Irish VAT at 23%, while most goods over €150 will also be liable to customs duty - the rate of which changes depending on the product you’re buying.
So a laptop which you see for €1,000 is actually going to cost you at least €1,230 once Irish VAT is tacked on and more when you take into account the customs duty to be paid.
Some of the more sophisticated retailers will operate on a “DDP” model – delivered duty paid, which means the price you see at the checkout will be the final price and will include all taxes and duties – but others will leave it to delivery companies here like An Post to collect the outstanding taxes before they hand over the goods, potentially leading to delays not to mention bill shock.
If in doubt, trust your instinct and browse somewhere else or spend locally on the highstreet instead.
Sales events such as Black Friday, Cyber Monday, the post-Christmas sales and the 'Summer Sales' are all now ‘big’ events. However research (by the likes of consumer site Which? and others) consistently shows that many items are often just as cheap - if not cheaper - at other times throughout the year.
So don’t feel forced or pressured into buying something big during one of these ‘events’.
And remember, a bargain is only a bargain if you needed the item in the first place!
There are no hard and fast rules here - according to the law a business has to have had the product on offer at the advertised original price for a ‘reasonable’ period of time before the price was reduced – but a reasonable period is not defined.
However the view of the Competition and Consumer Protection Commission (CCPC) is that an accepted practice would be to allow the reduced price for only so long as the product had been at the elevated previous price. For example a product for sale at €100 for four weeks should only be advertised at the reduced price for no longer than four weeks.
However, in reality, there is little to stop a business selling a laptop for €1,000 for two weeks and then having it ‘on sale’ for six months.
And don't get tricked by prices with "now only' etc beside them. A laptop could retail for €1,000 and then 'now only' be €1,200 during a 'sales event' a few weeks later.
So if you see something for ‘sale’, do some research online on other sites to see what price it usually retails at. Don’t be duped into automatically thinking the ‘reduced’ sale price is offering good value.