Sky set to increase the cost of TV packages - Midwest Radio

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Consumers have already been faced with a spate of energy price increases and now broadband supplier Sky has announced that it’s raising prices next month too. 

Sky is writing out to customers to inform them of a 3.4% increase in Sky TV packages from December 1st, but there is no increase in broadband prices.

Head of Communications at, Daragh Cassidy, appeared on Midwest Radio to discuss how consumers can save on their broadband and TV subscriptions.

Listen back to the full interview above, where the energy crisis was also discussed, or take a look at the main points discussed about Sky below.

Is there any benefit in haggling with your broadband supplier?

When it comes to broadband and TV, maybe you genuinely do like the package that you have. For example, with Sky TV you get Sky Atlantic, which you can’t get with anyone else, or maybe you’re happy with the quality of broadband you have. 

Sometimes ringing up and threatening to switch and asking to speak to the retention team can actually be a good idea. They may be able to knock €20-30 off your monthly bill. 

In the same way, we haggle for car insurance, you can haggle with your other bills. Quite often you won’t get a good deal as if you were a new customer.

Are Sky channels exclusive to Sky?

Sky Sports is available on most other platforms. If you’re a Virgin Media customer, for example, you can still get Sky Sports. 

One of the biggest things is that Sky has a very popular channel, Sky Atlantic, that isn’t available anywhere else. On the flipside, Virgin Media isn’t available in every location in Ireland.

It’s unfortunate, particularly if you’re in a rural area. In Dublin, Cork and the bigger cities there’s a lot more choice. In rural areas you may be stuck with one or two providers, so you may have to haggle with your existing supplier. 

The National Broadband Plan is being rolled out at the moment. It has suffered from delays and Covid hasn’t helped, but when that is fully rolled out over the next three or four years, hopefully there will be more choice for rural customers. 

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If you’re looking to switch your broadband, phone or TV provider, you can use our broadband comparison tool to review the deals available in your area from all of Ireland’s broadband providers.

Take a look at our guide on the steps involved in switching your broadband provider for more information and have a look at some of the most common questions we get asked about the broadband switching process.

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