Ireland's reputation as a tourist destination - Newstalk

Image audioIreland's reputation as a tourist destination - Newstalk

Minister for Tourism, Catherine Martin, was recently discussing in the Dáil the cost associated with living in Ireland and the threat to Ireland's reputation as a 'value-for-money' destination for tourists.

Speaking to Kieran Cuddihy on Newstalk, our Head of Communications at, Daragh Cassidy discussed the reasons behind certain goods being expensive, the resultant impact on tourism here, and who is to blame.

The tourism experience in Ireland

Ireland is never going to be a cheap country, like Bulgaria or Moldova, and we shouldn’t want to be. We provide a different experience here.

However, we risk pricing ourselves out of certain markets, and I think the experience tourists are getting in Ireland might be a little substandard. But I’d also almost be as annoyed at the Government as I would with the hospitality sector.

There are high prices, particularly for hotels. A lot of the issues are within Government control. 

One of the biggest gripes, when people come over here, is the price of alcohol. The reason alcohol costs so much is that we have the highest excise and VAT in almost the entire world. 

Tourists coming here are also shocked at the lack of decent public transport, the issues around getting taxis late at night, and the cleanliness of city centres. 

The impact of the pandemic

Due to our harsh lockdown, staff were let go within the hospitality industries and rental cars were sold. 

That’s all coming back to bite us as well as more tourists flock to visit Ireland post-pandemic.

Recent Eurostat figures

Prices in Ireland are beginning to spiral out of control. 

There was a report yesterday from Eurostat saying we now have the second highest consumer prices in all of the EU, ahead of Sweden, Luxemburg, and Finland, which are traditionally very expensive countries. We’re just fractionally behind Denmark. 

We are charging 5-star prices for 3-star experiences, especially in Dublin. It’s the gateway to the rest of the country and it’s the capital city, so we should be promoting it better. That’s where there’s particularly bad value for money. 

If Americans are finding Ireland expensive at the moment when they have the best exchange rate in years, that says something.

Discover more about why Ireland is so expensive here.

Beat rising inflation

If you reside in Ireland, then you’re likely very familiar with the cost of living crisis. With inflation hitting record levels, it’s not just tourists who are feeling the impact of high prices!  

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For additional top tips and to keep money in your pocket, take a look at our piece on how to beat rising inflation

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