THE Irish Internet Association today launched its Digitise the Nation digital campaign.
This stand-out orange training unit will be visiting towns throughout Ireland over the coming twelve months.
Speaking at the launch, Joan Mulvihill, CEO, said: “The IIA is wholly committed to ensuring that online is for everyone. It is our job and indeed our passion, to promote internet adoption not just to businesses but to everyone; old, young, rural and urban. At its core, the internet is about community, inclusivity, communication and access. It has the power to bring people together, to share experiences, to access the world in a new way; communicating with family and friends, accessing news, jobs, getting value for money, finding useful facts and even trivial ones”.
The IIA as a not-for-profit association and plans to train over 2000 people in the coming months.
Tim Bicknell, General Manager of RaboDirect, a headline sponsor, said at the launch: “As we’re part of Rabobank, a cooperative bank, linking in with local communities is very important to us so we’re delighted to support this initiative which will help ensure that no one in the community is left behind when it comes to having the skills and ‘know how’ to go online.
‘’We can see from our base of over 80,000 customers that Irish people of all ages are increasingly moving online for their for banking, shopping and information needs.”
Microsoft, Independent.ie and Bonkers.ie are also major backers.
The Department of Communication Energy and Natural Resources’ has rowed in behind the roll-out.
Speaking at the launch, Minister Pat Rabbitte commented: “One of my objectives as Minister for Communications is to encourage and assist more people to use the internet.
‘’ I very much welcome this new initiative – which has grown out of a project supported by BenefIT funding from my Department. Digitise the Nation – using this mobile unit – will be a valuable addition to national efforts to engage more people because it will bring basic and very practical computer skills training right to people in their own locality.
‘’ I applaud this initiative as a further welcome example of how private industry can support digital engagement and skills training”.
The mobile nature of this Digitise the Nation training means that anyone from anywhere is invited to contact them at www.digitisethenation.ie.