Euphoria Campaign


On December 28th 2015, bonkers.ie launched its biggest advertising campaign to date. Created in conjunction with the Javelin Group, an Irish marketing agency with nearly 30 years of experience, the Euphoria campaign is spreading the word of the significant savings that can be made by switching gas and electricity suppliers through bonkers.ie.

January is a time of year when many people in Ireland begin budgeting for the New Year and seeking new ways to save money. By launching the 8-week Euphoria campaign on December 28th, the bonkers.ie savings message comes at a perfect time for Irish consumers.

The campaign is featured across broadcast and digital media in Ireland with a view to informing consumers about how much they can save, across multiple media channels. Through radio placements, digital advertisements and homepage takeovers, bonkers.ie’s message will be heard by 68% of Irish consumers at least once by the time it has concluded.

There are three messaging variations across the campaign, each of which concludes with the campaign’s tagline, “bonkers.ie; absolutely lashing the cash back at ya”.

Bonkers.ie’s internal development and design teams has altered the website to reflect the campaign’s messaging, while the company’s internal marketing team is complementing the activity with relevant content on social media.

After marking its 5th year in business in 2015, bonkers.ie is excited to spread the word of the fantastic savings that can be made by switching gas and electricity suppliers with its largest campaign to date.


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