SKY broadband has arrived. I must say, apart from using Pierce Brosnan, it's been an underwhelming campaign. With 700,000 subscribers in Ireland, it has a ready market base. Its immediate offering is a flat €40 for unlimited broadband, with off-peak calls.

So? Everyone else has a similar deal, but Sky gets the thumbs-up because of a download speed of 24Mb, compared to the usual 8Mb. At the premium level, the "triple-play" deal offers TV, 50M unlimited broadband and home phone with 100 anytime minutes for €69 per month. Bonkers.ie has rated thiss a "very good deal".

Whether people switch, or stick with UPC, will depend on the channels and also areas available.

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