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Businessandfinance

Go bonkers, try this price comparison and finance site

What is it?

bonkers.ie is a free online consumer finance, price comparison and switching service that helps Irish households make the most of their money. bonkers.ie enables Irish consumers to easily find, compare and immediately switch to the best deals on a range of household financial products, including savings accounts, current accounts, loans and credit cards.

Customers can also compare and save on home electricity, with new money-saving products being added throughout 2010.

Who's behind it?

Founder and managing director David Kerr has over 10 year's experience running online comparison services for the UK market. At Xelector in Dublin, he built up experience providing financial and home-utility comparison services for major UK sites including Confused.com, MSN, Lovemoney.com and Tesco.

Co-founder Simon Moynihan worked with David at Xelector in managing the partner and customer relationships for UK media and comparison sites from the Guardian, Mirror, Independent, Telegraph, Johnston Press and Comparethemarket.com.

Financial situation?

bonkers.ie is 100% privately held and self funded. The free service is independent of service providers and funded by a referral programme and an online advertising/sponsorship model.

As people have started to feel the pinch of the recession, bonkers.ie has witnessed an increased interest in saving money and stretching budgets.

Future plans?

bonkers.ie started its service with five categories, four of which assist with finding the most efficent way to manage money, and the fifth calculating the best home electricity tariff for customers' circumstances, whether they've already switched or not.

bonkers.ie will soon be expanded to include comparisons on home gas and broadband, with new categories to help households find the best deals on other compulsory purchases.

It also has plans to become a finance portal where Irish householders can interact with other deal hunters, research the best deals, switch their service providers as well as verify they are getting the best deal available.

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