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Examiner1

Talk the Talk: David Kerr, Managing Director of bonkers.ie, talks to Niamh Hennessy

Tell us about yourself and the line of work you're in.

I grew up in Dublin, went to UCD and a did a degree in computer science and maths. I completed a MSc at Chalmers Technical University in Gothenburg, Sweden. At present I am managing director at Bonkers Money Ltd, a newly-launched consumer finance and price comparison website.

What was your first job and how much were you paid?

When I was 10, a neighbour employed the local kids to spread a 50 ton load of horse manure on his lawn. For two days' of hard labour we were paid £2.

What is your best investment and why?

The year I spent in Sweden. I came back with a strong work ethic and a sense of what I wanted to do with myself - write great software related to the internet.

What is the most expensive item you have purchased apart from your house and car?

An engagement ring for my wife Suzanne.

Whom do you most admire in business and why?

Steve Jobs. I admire him for the dramatic change he has had on the business he founded, his incredible skills as a marketer and of course the massive profits he has delivered to his shareholders.

What is your most prized possession and why?

A pair of cufflinks left to me by my grandfather who died shortly after I was born. They've a very high sentimental value.

What is the best piece of business advice you have received?

Stick to what you do best and execute brilliantly. If you don't know how to do something, find someone who does and delegate.

What is currently pressing your passion button?

My new business, Bonkers.ie, is a consumer finance portal. It offers comparison tools, news articles, blog posts to enable you to find the best deal across a range of financial products matched to your preferences, and is completely free. My passion is optimising financial product distribution for suppliers and providing free, transparent, useful information for consumers.

What drives you to succeed and why?

I want to make a contribution to how we as Irish consumers figure out how best to spend our hard-earned cash, and I want to contribute to the commerical side by sourcing product distribution as efficiently and effectively as possible.

Are the more difficult trading conditions impacting on your business

As a startup, I need to make sure the business works as well as it can without any scope for wasted investment. In general, the more difficult trading conditions have proven a positive force in our business, as a consumer demand has shown a very positive reaction to the quality of our free service.

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